What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 20Mar23

Etro Paisley Print Silk Tunic

Mar 20

Mar 20 Etro Paisley Print Silk Tunic

Queen Maxima, Tops

Max Mara Dorina Dress

Mar 20

Mar 20 Max Mara Dorina Dress

Queen Maxima, Dresses

Etro Paisley Maxi Skirt

Feb 26

Feb 26 Etro Paisley Maxi Skirt

Crown Princess Mary, Queen Maxima, Bottoms

Cartier CT1024S Sunglasses

Jun 15

Jun 15 Cartier CT1024S Sunglasses

Queen Maxima, Sunglasses

Max Mara Bahamas Double-Breasted Wool Coat in Camel

Mar 31

Mar 31 Max Mara Bahamas Double-Breasted Wool Coat in Camel

Queen Maxima, Outerwear

Marni Medium Trunk Shoulder Bag in Navy Leather

Mar 23

Mar 23 Marni Medium Trunk Shoulder Bag in Navy Leather

Queen Maxima, Bags, Queen Margrethe