What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 20May25-V

Falconeri Silk and Cotton Round-Neck Jumper in Pink

May 20

May 20 Falconeri Silk and Cotton Round-Neck Jumper in Pink

Crown Princess Victoria, Tops

Ebba Brahe Shoot the Stars Earrings

Jan 27

Jan 27 Ebba Brahe Shoot the Stars Earrings

Crown Princess Victoria, Accessories, Earrings

Zara Fluid High Waist Trousers in Pale Pink

May 26

May 26 Zara Fluid High Waist Trousers in Pale Pink

Crown Princess Victoria, Bottoms

Zara Blazer with Tuxedo Collar in Pale Pink

May 26

May 26 Zara Blazer with Tuxedo Collar in Pale Pink

Crown Princess Victoria, Outerwear

Marzio Signature Pumps

Feb 1

Feb 1 Marzio Signature Pumps

Crown Princess Victoria, Shoes

Saint Laurent Carre Satchel Bag

Sep 27

Sep 27 Saint Laurent Carre Satchel Bag

Crown Princess Victoria, Bags

Luc of Sweden Horseshoe Necklace

Aug 31

Aug 31 Luc of Sweden Horseshoe Necklace

Crown Princess Victoria, Necklace