What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged 21Jan25-Soph

Sophie Habsburg Paola Bag in Green

Oct 2

Oct 2 Sophie Habsburg Paola Bag in Green

Countess of Wessex, Bags

Giulia Barela Arizona Small Earrings

Jun 8

Jun 8 Giulia Barela Arizona Small Earrings

Countess of Wessex, Accessories, Earrings

Alexander McQueen Button-embellished Wool-twill Blazer

Feb 23

Feb 23 Alexander McQueen Button-embellished Wool-twill Blazer

Countess of Wessex, Outerwear

Alberta Ferretti Wide-Leg Trousers in Teal

Nov 27

Nov 27 Alberta Ferretti Wide-Leg Trousers in Teal

Countess of Wessex, Bottoms

Jimmy Choo Zadie 85 Ankle Boots in Clay Suede

Nov 11

Nov 11 Jimmy Choo Zadie 85 Ankle Boots in Clay Suede

Countess of Wessex, Shoes