What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 21Jan25-Soph

Sophie Habsburg Paola Bag in Green

Oct 2

Oct 2 Sophie Habsburg Paola Bag in Green

Countess of Wessex, Bags

Giulia Barela Arizona Small Earrings

Jun 8

Jun 8 Giulia Barela Arizona Small Earrings

Countess of Wessex, Accessories, Earrings

Alexander McQueen Button-embellished Wool-twill Blazer

Feb 23

Feb 23 Alexander McQueen Button-embellished Wool-twill Blazer

Countess of Wessex, Outerwear

Alberta Ferretti Wide-Leg Trousers in Teal

Nov 27

Nov 27 Alberta Ferretti Wide-Leg Trousers in Teal

Countess of Wessex, Bottoms

Jimmy Choo Zadie 85 Ankle Boots in Clay Suede

Nov 11

Nov 11 Jimmy Choo Zadie 85 Ankle Boots in Clay Suede

Countess of Wessex, Shoes