What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 21Jul13

Heavenly Necklaces Gemstone Bracelet in Aqua Chalcedony

Jul 8

Jul 8 Heavenly Necklaces Gemstone Bracelet in Aqua Chalcedony

Countess of Wessex, Accessories, Bracelet

Natan Short-Sleeve Dress with Peter Pan Collar

Dec 9

Dec 9 Natan Short-Sleeve Dress with Peter Pan Collar

Princess Eléonore, Dresses

Natan Boat-Neck Dress with 3/4 Length Sleeves

Dec 9

Dec 9 Natan Boat-Neck Dress with 3/4 Length Sleeves

Princess Elisabeth, Dresses