What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 21Jun14-Eug

Zara Studded Minaudiere

Dec 22

Dec 22 Zara Studded Minaudiere

Princess Beatrice, Princess Eugenie, Bags, Princess Stephanie

Sarah Cant Couture Millinery Traffic Hat

Dec 22

Dec 22 Sarah Cant Couture Millinery Traffic Hat

Princess Eugenie, Hats

Miss KG Kurt Geiger Alba Heels in Black

Dec 22

Dec 22 Miss KG Kurt Geiger Alba Heels in Black

Princess Eugenie, Shoes

Marc by Marc Jacobs Heart-Print Dress in Red/Blue

Dec 22

Dec 22 Marc by Marc Jacobs Heart-Print Dress in Red/Blue

Princess Eugenie, Dresses

Max Mara Studio Nicia Coat in Red

Dec 22

Dec 22 Max Mara Studio Nicia Coat in Red

Princess Eugenie, Outerwear