What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Saloni Gwen Dress in Lilia Trellis

Crown Princess Victoria, Dresses

Saloni Gwen Dress in Lilia Trellis

Crown Princess Victoria, Dresses

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Crown Princess Victoria, Dresses

All tagged 21Mar16

Paule Ka Satin Backed Crepe Skirt

Nov 20

Nov 20 Paule Ka Satin Backed Crepe Skirt

HGD Stéphanie, Bottoms

Adidas Stan Smith Shoes in Core White/Dark Blue

Nov 6

Nov 6 Adidas Stan Smith Shoes in Core White/Dark Blue

Charlotte Casiraghi, Shoes, Princess Elisabeth, Camille Gottlieb, Princess Eugenie, Prince Oscar, Crown Princess Mary, Savannah Phillips

& Other Stories Belted Wool Blend Trench Coat

Dec 1

Dec 1 & Other Stories Belted Wool Blend Trench Coat

Princess Sofia, Outerwear

Filippa K Eve Drapey Tuxedo

Jul 5

Jul 5 Filippa K Eve Drapey Tuxedo

Princess Sofia, Outerwear

Seraphine Keyhole Maternity Blouse in Emerald

Jul 5

Jul 5 Seraphine Keyhole Maternity Blouse in Emerald

Princess Sofia, Tops, HGD Stéphanie