What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

On Wednesday, Crown Princess Victoria and Prince Daniel visited the Swedish Institute of International Affairs in Stockholm.

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November 11, 2026

Latest Find

Featured

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

All tagged 21Nov24-MT

Natan Pointed Pumps in Sage Patent Leather

Nov 21

Nov 21 Natan Pointed Pumps in Sage Patent Leather

Grand Duchess Maria Teresa, Shoes

Etro Floral Foliage Wrap Midi Dress

Nov 21

Nov 21 Etro Floral Foliage Wrap Midi Dress

Grand Duchess Maria Teresa, Dresses

Yves Salomon Cashmere Wool Cropped Jacket in Beige

Mar 23

Mar 23 Yves Salomon Cashmere Wool Cropped Jacket in Beige

Grand Duchess Maria Teresa, Outerwear

Bottega Veneta Andiamo Small Bag in Agate Grey

Jan 24

Jan 24 Bottega Veneta Andiamo Small Bag in Agate Grey

Grand Duchess Maria Teresa, Bags