What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged 21Nov24-MT

Natan Pointed Pumps in Sage Patent Leather

Nov 21

Nov 21 Natan Pointed Pumps in Sage Patent Leather

Grand Duchess Maria Teresa, Shoes

Etro Floral Foliage Wrap Midi Dress

Nov 21

Nov 21 Etro Floral Foliage Wrap Midi Dress

Grand Duchess Maria Teresa, Dresses

Yves Salomon Cashmere Wool Cropped Jacket in Beige

Mar 23

Mar 23 Yves Salomon Cashmere Wool Cropped Jacket in Beige

Grand Duchess Maria Teresa, Outerwear

Bottega Veneta Andiamo Small Bag in Agate Grey

Jan 24

Jan 24 Bottega Veneta Andiamo Small Bag in Agate Grey

Grand Duchess Maria Teresa, Bags