What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Princess Beatrice, Bags

All tagged 21Oct13

Mulberry Oversized Alexa Satchel in Chocolate

Dec 27

Dec 27 Mulberry Oversized Alexa Satchel in Chocolate

Princess Eugenie, Bags

Topshop Asymmetric Button Tartan Mini Skirt

Sep 13

Sep 13 Topshop Asymmetric Button Tartan Mini Skirt

Princess Eugenie, Bottoms

Chanel Embellished Wool Jacket

Mar 29

Mar 29 Chanel Embellished Wool Jacket

Princess Caroline, Outerwear

By Malene Birger Gacio Jacket

Feb 15

Feb 15 By Malene Birger Gacio Jacket

Crown Princess Victoria, Outerwear