What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Edinburgh visit Finland - Day 3

October 28, 2026

The Duke and Duchess of Edinburgh visit Finland - Day 3

October 28, 2026

On Wednesday, the Duke and Duchess of Edinburgh spent their last day in Finland.

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October 28, 2026

Latest Find

Featured

Vanessa Bruno Eleysa Short Dress in Bright Blue

Charlotte Casiraghi, Dresses

Vanessa Bruno Eleysa Short Dress in Bright Blue

Charlotte Casiraghi, Dresses

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Charlotte Casiraghi, Dresses

All tagged 22Dec14

Crewcuts by J. Crew Girls' Dot Tee with Sequin Heart in Purple/Pink

Aug 14

Aug 14 Crewcuts by J. Crew Girls' Dot Tee with Sequin Heart in Purple/Pink

Princess Ariane, Tops

Designers Remix Quilted Clutch

Nov 22

Nov 22 Designers Remix Quilted Clutch

Princess Sofia, Bags

Tiger of Sweden Cayla Coat

Dec 1

Dec 1 Tiger of Sweden Cayla Coat

Princess Sofia, Outerwear

Matthew Williamson Satin-trimmed Crepe Dress

Dec 1

Dec 1 Matthew Williamson Satin-trimmed Crepe Dress

Princess Sofia, Dresses