What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Penelope Chilvers Silk Skirt

Countess of Wessex, Bottoms

Penelope Chilvers Silk Skirt

Countess of Wessex, Bottoms

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Countess of Wessex, Bottoms

All tagged 22Dec14

Crewcuts by J. Crew Girls' Dot Tee with Sequin Heart in Purple/Pink

Aug 14

Aug 14 Crewcuts by J. Crew Girls' Dot Tee with Sequin Heart in Purple/Pink

Princess Ariane, Tops

Designers Remix Quilted Clutch

Nov 22

Nov 22 Designers Remix Quilted Clutch

Princess Sofia, Bags

Tiger of Sweden Cayla Coat

Dec 1

Dec 1 Tiger of Sweden Cayla Coat

Princess Sofia, Outerwear

Matthew Williamson Satin-trimmed Crepe Dress

Dec 1

Dec 1 Matthew Williamson Satin-trimmed Crepe Dress

Princess Sofia, Dresses