What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

Featured

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

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Charlotte Casiraghi, Bags

All tagged 22Jun14

Giambattista Valli Bow Lace Dress in White

Oct 27

Oct 27 Giambattista Valli Bow Lace Dress in White

Charlotte Casiraghi, Dresses

Gianvito Rossi Lace And Suede Pumps

Sep 11

Sep 11 Gianvito Rossi Lace And Suede Pumps

Crown Princess Mary, Shoes

Weill Pasmin Blazer

Nov 21

Nov 21 Weill Pasmin Blazer

HGD Stéphanie, Outerwear

Duro Olowu Mixed-Print Silk Midi Dress

Oct 16

Oct 16 Duro Olowu Mixed-Print Silk Midi Dress

Princess Caroline, Dresses

Céline Fall 2004 Lace Midi Dress

May 2

May 2 Céline Fall 2004 Lace Midi Dress

Crown Princess Mary, Dresses

Gucci Sofia Pumps in Beige Suede

Mar 29

Mar 29 Gucci Sofia Pumps in Beige Suede

Charlotte Casiraghi, Shoes

Philosophy di Alberta Ferretti Stripe Lace Insert Maxi Dress

Mar 8

Mar 8 Philosophy di Alberta Ferretti Stripe Lace Insert Maxi Dress

Tatiana Casiraghi, Dresses

Gucci Soho Leather Shoulder Bag in Natural

Mar 1

Mar 1 Gucci Soho Leather Shoulder Bag in Natural

Charlotte Casiraghi, Bags

Marta Ferri Floral-Print A-Line Mini Skirt

Jan 11

Jan 11 Marta Ferri Floral-Print A-Line Mini Skirt

Beatrice Casiraghi, Bottoms

Weill Meissa Dress in Navy

Jan 25

Jan 25 Weill Meissa Dress in Navy

HGD Stéphanie, Dresses