What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 22Jun21-Eug

Eileen Fisher Organic Cotton Satin Steel Jacket in Forest Night

Jul 1

Jul 1 Eileen Fisher Organic Cotton Satin Steel Jacket in Forest Night

Princess Eugenie, Outerwear

Rebecca Minkoff Mali Sandals in Black

Dec 6

Dec 6 Rebecca Minkoff Mali Sandals in Black

Princess Eugenie, Shoes

Sandro Gloire Fringe Dress in Black

Jun 28

Jun 28 Sandro Gloire Fringe Dress in Black

Princess Eugenie, Dresses

Anne Singer Collection Lips Face Mask in Black

Jan 1

Jan 1 Anne Singer Collection Lips Face Mask in Black

Princess Eugenie, Accessories

Pop & Suki Camera Bag in Noir

Oct 28

Oct 28 Pop & Suki Camera Bag in Noir

Princess Beatrice, Princess Eugenie, Bags