What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 22May24-Soph

Sophie Habsburg Noe Bag in Nude

May 19

May 19 Sophie Habsburg Noe Bag in Nude

Countess of Wessex, Bags

Chloé Long Wrap Coat

Nov 22

Nov 22 Chloé Long Wrap Coat

Countess of Wessex, Outerwear

Beulah London Yahvi Midi Dress in Cream

May 5

May 5 Beulah London Yahvi Midi Dress in Cream

Countess of Wessex, Dresses

Cassandra Goad Love the Life Quote Pendant

Mar 3

Mar 3 Cassandra Goad Love the Life Quote Pendant

Countess of Wessex, Accessories, Necklace

Prada Leather Pumps in Neutral

Feb 15

Feb 15 Prada Leather Pumps in Neutral

Countess of Wessex, Shoes