What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royals attend Funeral for Prince Andreas of Saxe-Coburg-Gotha

Apr 24, 2025

Swedish Royals attend Funeral for Prince Andreas of Saxe-Coburg-Gotha

Apr 24, 2025

Apr 24, 2025

Latest Find

Featured

Prada Bow Patent Leather Belt in Beige

Accessories, Crown Princess Mette Marit

Prada Bow Patent Leather Belt in Beige

Accessories, Crown Princess Mette Marit

Accessories, Crown Princess Mette Marit

All tagged 23Apr25-Soph

Sophie Habsburg Paloma Bag in Beige

Apr 23

Apr 23 Sophie Habsburg Paloma Bag in Beige

Countess of Wessex, Bags

Max Mara Cervo Trousers in Ultramarine

Mar 8

Mar 8 Max Mara Cervo Trousers in Ultramarine

Countess of Wessex, Bottoms, Queen Maxima, Crown Princess Mary, Crown Princess Mette Marit

Max Mara Albero Blazer in Ultramarine

Mar 8

Mar 8 Max Mara Albero Blazer in Ultramarine

Countess of Wessex, Outerwear, Queen Maxima

Chloé Floral-Print Shirt

Oct 17

Oct 17 Chloé Floral-Print Shirt

Countess of Wessex, Tops

Penelope Chilvers Tango Suede Shoe in Tan/Ultraviolet

Jun 16

Jun 16 Penelope Chilvers Tango Suede Shoe in Tan/Ultraviolet

Countess of Wessex, Shoes