What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

On Saturday evening, Princess Charlene officially lit up the Casino Square in pink to mark the start of Pink October, Breast Cancer Awareness Month.

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October 3, 2026

Latest Find

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Valery Kovalska Striped Long Top

Princess Charlene, Tops

Valery Kovalska Striped Long Top

Princess Charlene, Tops

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Princess Charlene, Tops

All tagged 23Apr25-Soph

Penelope Chilvers Gamine Pumps in Tan Suede

May 7

May 7 Penelope Chilvers Gamine Pumps in Tan Suede

Countess of Wessex, Shoes

Sophie Habsburg Paloma Bag in Beige

Apr 23

Apr 23 Sophie Habsburg Paloma Bag in Beige

Countess of Wessex, Bags

Max Mara Cervo Trousers in Ultramarine

Mar 8

Mar 8 Max Mara Cervo Trousers in Ultramarine

Countess of Wessex, Bottoms, Queen Maxima, Crown Princess Mary, Crown Princess Mette Marit

Max Mara Albero Blazer in Ultramarine

Mar 8

Mar 8 Max Mara Albero Blazer in Ultramarine

Countess of Wessex, Outerwear, Queen Maxima, Crown Princess Mary

Chloé Floral-Print Shirt

Oct 17

Oct 17 Chloé Floral-Print Shirt

Countess of Wessex, Tops