What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 23Dec16

Chloé Faye Shoulder Bag in Burgundy Croc

Jan 10

Jan 10 Chloé Faye Shoulder Bag in Burgundy Croc

Princess Eugenie, Bags

Zara Double Breasted Handmade Coat in Grey

Mar 14

Mar 14 Zara Double Breasted Handmade Coat in Grey

Princess Marie, Outerwear, Princess Elisabeth

Wilfred Tartine Dress in Grey

Feb 18

Feb 18 Wilfred Tartine Dress in Grey

Princess Eugenie, Dresses

Reiss Ludervine Lace Detail Dress in Black

Feb 17

Feb 17 Reiss Ludervine Lace Detail Dress in Black

Princess Beatrice, Dresses

Sandro Mystery Coat in Natural

Jan 4

Jan 4 Sandro Mystery Coat in Natural

Princess Beatrice, Outerwear

Topshop Holly Sleeveless Jacket in Burgundy

Nov 20

Nov 20 Topshop Holly Sleeveless Jacket in Burgundy

Princess Eugenie, Outerwear

Kurt Geiger Britton Pumps in Black

Sep 23

Sep 23 Kurt Geiger Britton Pumps in Black

Princess Beatrice, Shoes

DeMellier London The Sydney Bag in Black

Sep 10

Sep 10 DeMellier London The Sydney Bag in Black

Princess Beatrice, Bags

Maje Gilbert Coat in Prince of Wales Check

Sep 7

Sep 7 Maje Gilbert Coat in Prince of Wales Check

Princess Eugenie, Outerwear

Sarah Flint Amber Boots

Sep 2

Sep 2 Sarah Flint Amber Boots

Princess Eugenie, Shoes