What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged 23Jan25-Soph

Prada Polka-Dot Georgette Dress

Dec 21

Dec 21 Prada Polka-Dot Georgette Dress

Countess of Wessex, Dresses

Jimmy Choo Rosalia 65 Pumps

Oct 9

Oct 9 Jimmy Choo Rosalia 65 Pumps

Countess of Wessex, Shoes

Suzannah Hunter Coat in Michigan

Jun 16

Jun 16 Suzannah Hunter Coat in Michigan

Countess of Wessex, Outerwear

Sophie Habsburg Cleo Clutch in Brown Rose

Dec 26

Dec 26 Sophie Habsburg Cleo Clutch in Brown Rose

Countess of Wessex, Bags