What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

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By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 23Jan25-Soph1

Chopard Happy Diamonds Necklace in Rose Gold & Diamonds

Jan 23

Jan 23 Chopard Happy Diamonds Necklace in Rose Gold & Diamonds

Countess of Wessex, Accessories, Necklace

Chopard Happy Diamonds Stud Earrings in Rose Gold & Diamonds

Jan 23

Jan 23 Chopard Happy Diamonds Stud Earrings in Rose Gold & Diamonds

Countess of Wessex, Accessories, Earrings

Chopard Happy Diamonds Bracelet in Rose Gold & Diamonds

Jan 23

Jan 23 Chopard Happy Diamonds Bracelet in Rose Gold & Diamonds

Countess of Wessex, Accessories, Bracelet

Erdem Lindsay Gown

Dec 1

Dec 1 Erdem Lindsay Gown

Countess of Wessex, Gowns

LK Bennett Sledge Pumps in Glitter

Dec 26

Dec 26 LK Bennett Sledge Pumps in Glitter

Countess of Wessex, Shoes

Zara Faux Fur Jacket

Apr 30

Apr 30 Zara Faux Fur Jacket

Countess of Wessex, Outerwear

Anya Hindmarch Maud Clutch in Silver

Jun 24

Jun 24 Anya Hindmarch Maud Clutch in Silver

Countess of Wessex, Bags, Crown Princess Marie Chantal