What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 23Nov23-Max

Zara Fish Earrings

Nov 23

Nov 23 Zara Fish Earrings

Queen Maxima, Earrings, Accessories

Max Mara Bahamas Double-Breasted Wool Coat in Camel

Mar 31

Mar 31 Max Mara Bahamas Double-Breasted Wool Coat in Camel

Queen Maxima, Outerwear

Stella McCartney Embellished Knee-High Boots

Mar 30

Mar 30 Stella McCartney Embellished Knee-High Boots

Queen Maxima, Shoes

Zeus + Dione Florinata Dress in Dark Camel

Mar 30

Mar 30 Zeus + Dione Florinata Dress in Dark Camel

Queen Maxima, Dresses