What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 24Apr23-Bea

ME and EM Fluid Cord Fit and Flare Short Shirt Dress in Bright Navy

Apr 24

Apr 24 ME and EM Fluid Cord Fit and Flare Short Shirt Dress in Bright Navy

Princess Beatrice, Dresses

Zara Plush Overshirt with Metal Buttons

Mar 18

Mar 18 Zara Plush Overshirt with Metal Buttons

Princess Beatrice, Outerwear

Céline Nano Belt Bag in Grained Calfskin Black

Feb 12

Feb 12 Céline Nano Belt Bag in Grained Calfskin Black

Princess Beatrice, Bags

Maje 120 For Strap Boots in Black

Apr 28

Apr 28 Maje 120 For Strap Boots in Black

Princess Beatrice, Shoes

Zara Belt with Velvet Lined Buckle

Aug 6

Aug 6 Zara Belt with Velvet Lined Buckle

Princess Beatrice, Accessories