What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

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Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

All tagged 24Jun13

Sep 11

Sep 11 Prada Linen Tweed Jacket

Heaven

Crown Princess Mary, Outerwear, Princess Josephine

Aug 14

Aug 14 LK Bennett Ballina Clutch in Nude

Heaven

Princess Benedikte, Bags

Dec 26

Dec 26 Alaïa Laser Cut Gladiator Sandals

Sarah Williams

Crown Princess Mary, Shoes

Sep 9

Sep 9 Gianvito Rossi Gianvito 105 Pumps in White Patent Leather

Heaven

Crown Princess Mary, Shoes, Crown Princess Victoria

May 4

May 4 Max Mara V-Neck Peplum Dress in Red

Heaven

Crown Princess Mary, Dresses

Aug 8

Aug 8 Prada Suede Braided Detail Clutch

Sarah Williams

Crown Princess Mary, Bags

Jun 25

Jun 25 Ellen Hunter Daphne Comb in Gold

Heaven

Crown Princess Mary, Accessories

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Sep 11 Prada Linen Tweed Jacket

Aug 14 LK Bennett Ballina Clutch in Nude

Dec 26 Alaïa Laser Cut Gladiator Sandals

Sep 9 Gianvito Rossi Gianvito 105 Pumps in White Patent Leather

May 4 Max Mara V-Neck Peplum Dress in Red

Aug 8 Prada Suede Braided Detail Clutch

Jun 25 Ellen Hunter Daphne Comb in Gold

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