What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 24Jun24-Bea

G.Collins & Sons Infinity Chain Bracelet

Apr 27

Apr 27 G.Collins & Sons Infinity Chain Bracelet

Princess Beatrice, Accessories, Bracelet

Sydney Evan Diamond Love Ring

Jun 3

Jun 3 Sydney Evan Diamond Love Ring

Princess Beatrice, Accessories, Rings

Zimmermann Whitewave Dress in Floral Print

Sep 24

Sep 24 Zimmermann Whitewave Dress in Floral Print

Princess Beatrice, Dresses

Zara Minaudière Bag With Braided Handle in Black

Sep 4

Sep 4 Zara Minaudière Bag With Braided Handle in Black

Princess Beatrice, Bags

The Fold Chiltern Cape

Aug 9

Aug 9 The Fold Chiltern Cape

Princess Beatrice, Outerwear