What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 24Mar09

Natan Floral Ruffle Skirt

Dec 7

Dec 7 Natan Floral Ruffle Skirt

Queen Mathilde, Bottoms

Mango Embossed Suede Platform Sandals in Grey

Jul 28

Jul 28 Mango Embossed Suede Platform Sandals in Grey

Queen Letizia, Shoes

Giorgio Armani Silk Blazer

Mar 12

Mar 12 Giorgio Armani Silk Blazer

Queen Silvia, Outerwear

Emporio Armani Crocodile Embossed Bow Clutch in Purple

Jul 14

Jul 14 Emporio Armani Crocodile Embossed Bow Clutch in Purple

Queen Mathilde, Bags

Hugo Boss Djamila Floral Dress in Brown

May 3

May 3 Hugo Boss Djamila Floral Dress in Brown

Crown Princess Mary, Dresses

Mango Floral Tiered Skirt in White

Apr 21

Apr 21 Mango Floral Tiered Skirt in White

Queen Letizia, Bottoms

Anya Hindmarch Beaded Tassel Clutch in Bronze Satin

Apr 7

Apr 7 Anya Hindmarch Beaded Tassel Clutch in Bronze Satin

Crown Princess Mary, Bags

Adolfo Dominguez Stitch Detail Snakeskin Clutch in White

Nov 9

Nov 9 Adolfo Dominguez Stitch Detail Snakeskin Clutch in White

Queen Letizia, Bags