What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

On Wednesday, Crown Princess Victoria and Prince Daniel visited the Swedish Institute of International Affairs in Stockholm.

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November 11, 2026

Latest Find

Featured

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

All tagged 24Nov18-Bea

Burberry Wide Lapel Belted Coat in Navy

Dec 27

Dec 27 Burberry Wide Lapel Belted Coat in Navy

Princess Beatrice, Outerwear

Maje Rockin Pleated Dress in Black

Sep 20

Sep 20 Maje Rockin Pleated Dress in Black

Princess Ingrid-Alexandra, Princess Beatrice, Dresses, Princess Eugenie, Charlotte Casiraghi