What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

Dec 21, 2024

Latest Find

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Stockh lm Studio Cadenza Skirt in Black

Princess Sofia, Bottoms

Stockh lm Studio Cadenza Skirt in Black

Princess Sofia, Bottoms

Princess Sofia, Bottoms

All tagged 24Nov22-Soph

Joules Julianne Scarf

Nov 25

Nov 25 Joules Julianne Scarf

Countess of Wessex, Accessories

Sophie Habsburg Noe Bag

Jun 28

Jun 28 Sophie Habsburg Noe Bag

Countess of Wessex, Bags

Jimmy Choo Zadie 85 Ankle Boots in Clay Suede

Nov 11

Nov 11 Jimmy Choo Zadie 85 Ankle Boots in Clay Suede

Countess of Wessex, Shoes

Emilia Wickstead Hullinie Cloque Wide-Leg Trousers

Nov 6

Nov 6 Emilia Wickstead Hullinie Cloque Wide-Leg Trousers

Countess of Wessex, Bottoms

Suzannah Hunter Coat in Michigan

Jun 16

Jun 16 Suzannah Hunter Coat in Michigan

Countess of Wessex, Outerwear