What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 25Apr23-Soph2

ME and EM Tomboy Slim Crop Trousers

Apr 28

Apr 28 ME and EM Tomboy Slim Crop Trousers

Countess of Wessex, Bottoms

Max Mara Anita Tote Bag

Apr 28

Apr 28 Max Mara Anita Tote Bag

Countess of Wessex, Bags

Penelope Chilvers Jet Suede Low Top Trainers

Apr 28

Apr 28 Penelope Chilvers Jet Suede Low Top Trainers

Countess of Wessex, Shoes

Max Mara Alpaca Blazer in Camel

Sep 23

Sep 23 Max Mara Alpaca Blazer in Camel

Countess of Wessex, Outerwear