What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 25Apr25-Soph

Jane Taylor Ishtar Trillby Hat in Felt with Crystal Knot Trim

Apr 25

Apr 25 Jane Taylor Ishtar Trillby Hat in Felt with Crystal Knot Trim

Countess of Wessex, Hats, Lady Louise Windsor

Chloé Long Wrap Coat

Nov 22

Nov 22 Chloé Long Wrap Coat

Countess of Wessex, Outerwear

Valentino Draped Cowl Neck Dress

Feb 18

Feb 18 Valentino Draped Cowl Neck Dress

Countess of Wessex, Dresses

Penelope Chilvers Tango Suede Shoe in Taupe

Jun 15

Jun 15 Penelope Chilvers Tango Suede Shoe in Taupe

Countess of Wessex, Shoes