What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

Read more →

August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

Read more →

Princess Estelle, Dresses

All tagged 25Aug18

Uniqlo Ultra Light Down Compact Zipper Jacket in Light Grey

Feb 11

Feb 11 Uniqlo Ultra Light Down Compact Zipper Jacket in Light Grey

Princess Marie, Outerwear

Baum und Pferdgarten Cirea Sweater in Night Sky

Apr 29

Apr 29 Baum und Pferdgarten Cirea Sweater in Night Sky

Crown Princess Mary, Tops

Vilshenko Darcel Embroidered Midi Dress in Black

Oct 3

Oct 3 Vilshenko Darcel Embroidered Midi Dress in Black

Crown Princess Mary, Dresses

Gianvito Rossi Mesh-Paneled Pumps in Black Suede

Sep 2

Sep 2 Gianvito Rossi Mesh-Paneled Pumps in Black Suede

Crown Princess Mary, Shoes