What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2025 Stockholm Junior Water Prize ceremony

Aug 26, 2025

Crown Princess Victoria attends 2025 Stockholm Junior Water Prize ceremony

Aug 26, 2025

Aug 26, 2025

Latest Find

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Aspinal of London Large Essential Flat Pouch in Green Croc

Crown Princess Mette Marit, Bags

Aspinal of London Large Essential Flat Pouch in Green Croc

Crown Princess Mette Marit, Bags

Crown Princess Mette Marit, Bags

All tagged 25Aug25-V1

Toteme Slouch Waist Dress in Floral

Feb 13

Feb 13 Toteme Slouch Waist Dress in Floral

Crown Princess Victoria, Dresses

Engelbert Stockholm New York 66 Earrings

Nov 25

Nov 25 Engelbert Stockholm New York 66 Earrings

Crown Princess Victoria, Accessories, Earrings