What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Letizia attends annual meeting of directors of the Institute Cervantes centers

July 27, 2026

Queen Letizia attends annual meeting of directors of the Institute Cervantes centers

July 27, 2026

July 27, 2026

Latest Find

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HÈST Dharma Jacket

Princess Märtha Louise, Outerwear

HÈST Dharma Jacket

Princess Märtha Louise, Outerwear

Princess Märtha Louise, Outerwear

All tagged 25Jul26-Mad

Kujten Arya Jacket

Sep 8

Sep 8 Kujten Arya Jacket

Princess Madeleine, Outerwear

Zimmermann Ladybeetle Midi Skirt

Jul 13

Jul 13 Zimmermann Ladybeetle Midi Skirt

Princess Madeleine, Bottoms

Mignonne Gavigan Faux Pearl Delfina Hoop Earrings

Jul 14

Jul 14 Mignonne Gavigan Faux Pearl Delfina Hoop Earrings

Princess Madeleine, Accessories, Earrings

Valentino Garavani Rockstud 105 Textured-Leather Espadrille Wedge Sandals

Jul 14

Jul 14 Valentino Garavani Rockstud 105 Textured-Leather Espadrille Wedge Sandals

Crown Princess Victoria, Shoes, Princess Madeleine