What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

Read more →

September 15, 2026

Latest Find

Featured

Natan Couture Tiare Top in Brown

Queen Maxima, Tops

Natan Couture Tiare Top in Brown

Queen Maxima, Tops

Read more →

Queen Maxima, Tops

All tagged 25Jun16-B

Chanel Classic Jumbo Double Flap Bag in White

Jun 25

Jun 25 Chanel Classic Jumbo Double Flap Bag in White

Queen Sonja, Bags, Princess Astrid

Stella McCartney Fleur Wool-Piqué Blazer in White

Jun 25

Jun 25 Stella McCartney Fleur Wool-Piqué Blazer in White

Crown Princess Mette Marit, Outerwear

Burberry Open-Knit Cotton Dress in Ecru

Jun 24

Jun 24 Burberry Open-Knit Cotton Dress in Ecru

Crown Princess Mette Marit, Dresses

Prada Bow Detail Flat Sandals in White

Jun 24

Jun 24 Prada Bow Detail Flat Sandals in White

Crown Princess Mette Marit, Shoes

Kotur Mirando Clutch in Snakeskin Leather

May 22

May 22 Kotur Mirando Clutch in Snakeskin Leather

Bags, Crown Princess Mette Marit