What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 25Jun22-S

Hugo Boss 5.0 Denim Jacket

Jun 25

Jun 25 Hugo Boss 5.0 Denim Jacket

Infanta Sofia, Outerwear

Zara Floral Print Mini Dress in Multicolor

Aug 7

Aug 7 Zara Floral Print Mini Dress in Multicolor

Princess Leonor, Dresses, Infanta Sofia

Macarena Java34 Wedges in Beige

Jul 13

Jul 13 Macarena Java34 Wedges in Beige

Princess Leonor, Shoes, Infanta Sofia