What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 25May22-Sophie1

Erdem Clarisia Midi Dress

Apr 27

Apr 27 Erdem Clarisia Midi Dress

Countess of Wessex, Dresses

Beauchamps of London Codrington Clutch in Navy

Dec 26

Dec 26 Beauchamps of London Codrington Clutch in Navy

Countess of Wessex, Lady Louise Windsor, Bags

Jimmy Choo Romy 85 Pumps in Navy Suede

Oct 1

Oct 1 Jimmy Choo Romy 85 Pumps in Navy Suede

Princess Eugenie, Shoes, Countess of Wessex, Queen Mathilde