What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 25May25-MT

Chanel East West Chocolate Bar Bag

May 25

May 25 Chanel East West Chocolate Bar Bag

Grand Duchess Maria Teresa, Bags

Dries Van Noten Ricca Plissé Coat

May 25

May 25 Dries Van Noten Ricca Plissé Coat

Grand Duchess Maria Teresa, Outerwear

Sergio Rossi SR Twenty Pumps in Nude Patent Leather

Oct 22

Oct 22 Sergio Rossi SR Twenty Pumps in Nude Patent Leather

Grand Duchess Maria Teresa, Shoes

Max Mara Alamaro Jumpsuit in Bordeaux

Oct 21

Oct 21 Max Mara Alamaro Jumpsuit in Bordeaux

Grand Duchess Maria Teresa, Jumpsuits

Lucia Odescalchi Kaleidoscope Round Earrings

Jun 24

Jun 24 Lucia Odescalchi Kaleidoscope Round Earrings

Accessories, Earrings, Grand Duchess Maria Teresa