What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

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Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 25Sept08

By Malene Birger Beaded Detail Dress

Jul 30

Jul 30 By Malene Birger Beaded Detail Dress

Princess Marie, Dresses

Elie Tahari Claudine Blouse in Gold

Aug 4

Aug 4 Elie Tahari Claudine Blouse in Gold

Crown Princess Victoria, Tops

Taryn Rose Fortune Pumps

Jun 20

Jun 20 Taryn Rose Fortune Pumps

Crown Princess Victoria, Shoes

Miu Miu Round Toe Patent Leather Pumps

Dec 26

Dec 26 Miu Miu Round Toe Patent Leather Pumps

Princess Marie, Shoes

BCBGMaxAzria Beaded Satin Clutch

Dec 3

Dec 3 BCBGMaxAzria Beaded Satin Clutch

Bags, Princess Marie, Queen Silvia