What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine visits Astrid Lindgren's children's hospital and Min Stora Dag

Nov 21, 2024

Princess Madeleine visits Astrid Lindgren's children's hospital and Min Stora Dag

Nov 21, 2024

Nov 21, 2024

Latest Find

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Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Princess Sofia, Tops

All tagged 26Apr17-Bea

Zara Jacket with Sash Belt in Bird Print

Jan 4

Jan 4 Zara Jacket with Sash Belt in Bird Print

Princess Beatrice, Outerwear, Princess Mabel

Bottega Veneta The Knot Clutch in Mink with Watersnake Trim

Oct 7

Oct 7 Bottega Veneta The Knot Clutch in Mink with Watersnake Trim

Princess Beatrice, Princess Eugenie, Bags

Stuart Weitzman Capsize Mary-Jane Pumps in Blush Patent Leather

Sep 30

Sep 30 Stuart Weitzman Capsize Mary-Jane Pumps in Blush Patent Leather

Princess Beatrice, Princess Eugenie, Shoes