What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

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Princess Beatrice, Dresses

All tagged 26Aug24

Boutique Moschino Fitted Pencil Dress

Sep 2

Sep 2 Boutique Moschino Fitted Pencil Dress

Queen Silvia, Dresses

Edblad Mom Ring in Vanilla Steel

Jul 15

Jul 15 Edblad Mom Ring in Vanilla Steel

Crown Princess Victoria, Rings, Accessories

Abro Woven Clutch in Black

May 6

May 6 Abro Woven Clutch in Black

Crown Princess Victoria, Bags

Rodebjer Zohra Dress

Sep 23

Sep 23 Rodebjer Zohra Dress

Crown Princess Victoria, Dresses