What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2025 Stockholm Junior Water Prize ceremony

Aug 26, 2025

Crown Princess Victoria attends 2025 Stockholm Junior Water Prize ceremony

Aug 26, 2025

Aug 26, 2025

Latest Find

Featured

Aspinal of London Large Essential Flat Pouch in Green Croc

Crown Princess Mette Marit, Bags

Aspinal of London Large Essential Flat Pouch in Green Croc

Crown Princess Mette Marit, Bags

Crown Princess Mette Marit, Bags

All tagged 26Aug25-M

Louise Grønlykke Marrakech Necklace

Jun 5

Jun 5 Louise Grønlykke Marrakech Necklace

Crown Princess Mary, Accessories, Necklace

Rebekka Notkin Ribbon Diamond Bracelet

Mar 26

Mar 26 Rebekka Notkin Ribbon Diamond Bracelet

Crown Princess Mary, Accessories, Bracelet

Prada Patent Leather Cap Toe Ballet Flats

Aug 19

Aug 19 Prada Patent Leather Cap Toe Ballet Flats

Crown Princess Mary, Shoes

ME+EM Shadow Berry Print Maxi Dress in Light Cream/Green/Multi

May 27

May 27 ME+EM Shadow Berry Print Maxi Dress in Light Cream/Green/Multi

Zara Phillips, Dresses, Crown Princess Mary

Gianvito Rossi Ascent Pumps in Powder Pink

May 18

May 18 Gianvito Rossi Ascent Pumps in Powder Pink

Crown Princess Mary, Shoes

Prada Silk Cropped Jacket

May 18

May 18 Prada Silk Cropped Jacket

Crown Princess Mary, Princess Josephine, Outerwear

Thierry Lasry Frivolity Sunglasses

Oct 12

Oct 12 Thierry Lasry Frivolity Sunglasses

Crown Princess Mary, Accessories, Sunglasses

Max Mara Whitney Small Bag in Pink

Sep 7

Sep 7 Max Mara Whitney Small Bag in Pink

Crown Princess Mary, Bags

Dulong Fine Jewelry Esme Bracelet with Diamonds in Gold

Jun 11

Jun 11 Dulong Fine Jewelry Esme Bracelet with Diamonds in Gold

Crown Princess Mary, Accessories, Bracelet

Dulong Fine Jewelry Hook & Eye Pearl Earrings

May 20

May 20 Dulong Fine Jewelry Hook & Eye Pearl Earrings

Crown Princess Mary, Accessories, Earrings

Rebekka Notkin Cuff Bracelet in Gold

Nov 3

Nov 3 Rebekka Notkin Cuff Bracelet in Gold

Crown Princess Mary, Accessories, Bracelet