What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged 26Aug25-M1

ME and EM Silk Polka Dot Maxi Dress

Aug 26

Aug 26 ME and EM Silk Polka Dot Maxi Dress

Crown Princess Mary, Dresses

Louise Grønlykke Marrakech Necklace

Jun 5

Jun 5 Louise Grønlykke Marrakech Necklace

Crown Princess Mary, Accessories, Necklace

Hugo Boss Oreath Coat in White

May 6

May 6 Hugo Boss Oreath Coat in White

Crown Princess Mary, Outerwear

Gianvito Rossi Ascent Pumps

Feb 28

Feb 28 Gianvito Rossi Ascent Pumps

Crown Princess Mary, Shoes, Princess Charlene, Princess Nina

Dulong Fine Jewelry Esme Bracelet with Diamonds in Gold

Jun 11

Jun 11 Dulong Fine Jewelry Esme Bracelet with Diamonds in Gold

Crown Princess Mary, Accessories, Bracelet