What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged 26Feb24-M

Julie Sandlau Eden Necklace

May 13

May 13 Julie Sandlau Eden Necklace

Crown Princess Mary, Accessories, Necklace

Christian Dior Pearl Stud Earrings

Feb 28

Feb 28 Christian Dior Pearl Stud Earrings

Crown Princess Mary, Accessories, Earrings

The Fold Alzira Straight Flared Trousers in Navy

Feb 26

Feb 26 The Fold Alzira Straight Flared Trousers in Navy

Crown Princess Mary, Bottoms

The Fold Abbeville Jacket in Navy

Feb 26

Feb 26 The Fold Abbeville Jacket in Navy

Crown Princess Mary, Outerwear

Halberstadt F Petite Letter Necklace

Feb 24

Feb 24 Halberstadt F Petite Letter Necklace

Crown Princess Mary, Accessories, Necklace

Quidam Calfskin Leather Clutch in Navy

Sep 15

Sep 15 Quidam Calfskin Leather Clutch in Navy

Crown Princess Victoria, Bags, Crown Princess Mary

Gianvito Rossi Snakeskin Pointy Pumps

Sep 8

Sep 8 Gianvito Rossi Snakeskin Pointy Pumps

Crown Princess Mary, Shoes