What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Haakon and Queen Sonja attend gala dinner for county governors

November 4, 2026

King Haakon and Queen Sonja attend gala dinner for county governors

November 4, 2026

On Tuesday, King Haakon hosted a gala dinner for county governors at the Royal Palace with Queen Sonja in attendance.

Read more →

November 4, 2026

Latest Find

Featured

Hermes Kelly Pochette in Black

Princess Charlene, Bags

Hermes Kelly Pochette in Black

Princess Charlene, Bags

Read more →

Princess Charlene, Bags

All tagged 26Jan05

Zara Off-White Peacoat

May 13

May 13 Zara Off-White Peacoat

Princess Madeleine, Outerwear

Prada Python Skin Frame Small Bag in Pink Leather

Jul 28

Jul 28 Prada Python Skin Frame Small Bag in Pink Leather

Bags, Crown Princess Mette Marit