What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 26Jun22-Bea

Izipizi Sun #D Sunglasses in Tortoise

Aug 10

Aug 10 Izipizi Sun #D Sunglasses in Tortoise

Princess Beatrice, Accessories, Sunglasses

H&M Padded Bomber Jacket in Black

Jun 26

Jun 26 H&M Padded Bomber Jacket in Black

Princess Beatrice, Outerwear

River Island Denim Mini Shirt Dress in Blue

Jun 26

Jun 26 River Island Denim Mini Shirt Dress in Blue

Princess Beatrice, Dresses

Thousand Fell Lace-Up Sneakers in White and Pink

Apr 1

Apr 1 Thousand Fell Lace-Up Sneakers in White and Pink

Princess Eugenie, Shoes, Princess Beatrice

Rebecca Minkoff Mini M.A.C. Crossbody Bag in Black

Dec 27

Dec 27 Rebecca Minkoff Mini M.A.C. Crossbody Bag in Black

Princess Beatrice, Bags