What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Chanel CC Pendant Earrings

Charlotte Casiraghi, Accessories, Earrings

Chanel CC Pendant Earrings

Charlotte Casiraghi, Accessories, Earrings

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Charlotte Casiraghi, Accessories, Earrings

All tagged 26Mar24-Eug

Zara Long Side-Split Vest in Black

Apr 1

Apr 1 Zara Long Side-Split Vest in Black

Princess Eugenie, Outerwear

Me and Em Silk Short Fit and Flare Dress with Belt in Black

Oct 18

Oct 18 Me and Em Silk Short Fit and Flare Dress with Belt in Black

Princess Eugenie, Dresses

LØCI Nine Sneakers in White / White / White

Feb 6

Feb 6 LØCI Nine Sneakers in White / White / White

Princess Eugenie, Shoes