What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

August 22, 2026

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Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

All tagged 26Nov14

Jul 4

Jul 4 Hugo Boss Ribbed Knit Skirt

Heaven

Crown Princess Mary, Princess Josephine, Bottoms

May 17

May 17 COS Press Fold Wool Trousers in Purple

Heaven

Queen Maxima, Bottoms

May 17

May 17 COS Gathered Neck Shirt in Purple

Heaven

Queen Maxima, Tops

Apr 13

Apr 13 Helmut Lang Gala Stretch-twill Blazer

Sarah Williams

Countess of Wessex, Outerwear

Jan 16

Jan 16 Heavenly Necklaces Snowflake Earrings

Sarah Williams

Countess of Wessex, Accessories, Earrings

Dec 1

Dec 1 Peter Pilotto Tahlia Blouse

Sarah Williams

Countess of Wessex, Tops

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 4 Hugo Boss Ribbed Knit Skirt

May 17 COS Press Fold Wool Trousers in Purple

May 17 COS Gathered Neck Shirt in Purple

Apr 13 Helmut Lang Gala Stretch-twill Blazer

Jan 16 Heavenly Necklaces Snowflake Earrings

Dec 1 Peter Pilotto Tahlia Blouse

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