What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 26Sept24-Soph

Vince Wool-Blend Double-Breasted Blazer

Sep 26

Sep 26 Vince Wool-Blend Double-Breasted Blazer

Countess of Wessex, Outerwear

Vince Wool-Blend Check Wide-Leg Trousers

Sep 26

Sep 26 Vince Wool-Blend Check Wide-Leg Trousers

Countess of Wessex, Bottoms

Roxanne Assoulin Mini Swank Bracelet

Sep 25

Sep 25 Roxanne Assoulin Mini Swank Bracelet

Countess of Wessex, Accessories, Bracelet

Jimmy Choo Ixia 80 Pumps in Garnet Patent Leather

Sep 12

Sep 12 Jimmy Choo Ixia 80 Pumps in Garnet Patent Leather

Countess of Wessex, Shoes

Monica Vinader Corda Fine Chain Friendship Bracelet in 18k Gold Vermeil

Aug 10

Aug 10 Monica Vinader Corda Fine Chain Friendship Bracelet in 18k Gold Vermeil

Countess of Wessex, Accessories, Bracelet

Sophie Habsburg Minuit Clutch in Grey

Feb 19

Feb 19 Sophie Habsburg Minuit Clutch in Grey

Countess of Wessex, Bags