What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Chanel Striped Cotton Shirt in Sky Blue

Charlotte Casiraghi, Tops

Chanel Striped Cotton Shirt in Sky Blue

Charlotte Casiraghi, Tops

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Charlotte Casiraghi, Tops

All tagged 27Apr22-B

ME + EM Ditsy Floral Tea Dress

Apr 27

Apr 27 ME + EM Ditsy Floral Tea Dress

Countess of Wessex, Dresses

Dolce & Gabbana DG4080 Sunglasses

Apr 23

Apr 23 Dolce & Gabbana DG4080 Sunglasses

Countess of Wessex, Accessories

Sophie Habsburg Tahiti Bag in Beige

Apr 22

Apr 22 Sophie Habsburg Tahiti Bag in Beige

Countess of Wessex, Bags

Cassandra Goad Love the Life Quote Pendant

Mar 3

Mar 3 Cassandra Goad Love the Life Quote Pendant

Countess of Wessex, Accessories, Necklace

Penelope Chilvers High Mary Jane Espadrille in White Leather

Jun 15

Jun 15 Penelope Chilvers High Mary Jane Espadrille in White Leather

Countess of Wessex, Shoes