What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel mark 800th Anniversary of Visby Cathedral

Jul 27, 2025

Crown Princess Victoria and Prince Daniel mark 800th Anniversary of Visby Cathedral

Jul 27, 2025

Jul 27, 2025

Latest Find

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Ralph Lauren Pinstripe Double-Breasted Linen Blazer

Princess Leonor, Outerwear

Ralph Lauren Pinstripe Double-Breasted Linen Blazer

Princess Leonor, Outerwear

Princess Leonor, Outerwear

All tagged 27Jul25-V

Camilla Thulin Dominka Long Dress

Jul 27

Jul 27 Camilla Thulin Dominka Long Dress

Crown Princess Victoria, Dresses

Ebba Brahe Victoria Earrings in Blue Moonstone

Aug 2

Aug 2 Ebba Brahe Victoria Earrings in Blue Moonstone

Crown Princess Victoria, Accessories, Earrings

Bottega Veneta Intrecciato Knot Clutch in Light Blue Silk

Sep 1

Sep 1 Bottega Veneta Intrecciato Knot Clutch in Light Blue Silk

Crown Princess Victoria, Bags

Luc of Sweden Horseshoe Necklace

Aug 31

Aug 31 Luc of Sweden Horseshoe Necklace

Crown Princess Victoria, Necklace