What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Stockholm Exergi

Apr 29, 2024

Crown Princess Victoria and Prince Daniel visit Stockholm Exergi

Apr 29, 2024

Apr 29, 2024

Latest Find

Featured

Etro Printed Cotton Midi Dress

Countess of Wessex, Dresses

Etro Printed Cotton Midi Dress

Countess of Wessex, Dresses

Countess of Wessex, Dresses

All tagged 27Mar20

Hugo Boss Embellished Neckline Sweater

Oct 16

Oct 16 Hugo Boss Embellished Neckline Sweater

Queen Letizia, Tops

Hugo Boss Kocani Blazer in Dark Navy

May 25

May 25 Hugo Boss Kocani Blazer in Dark Navy

Queen Letizia, Outerwear

2nd Day Livia Coat in Artisan Gold

Apr 2

Apr 2 2nd Day Livia Coat in Artisan Gold

Princess Sofia, Outerwear

Sophie Habsburg Moneypenny Bag in Beige

Dec 27

Dec 27 Sophie Habsburg Moneypenny Bag in Beige

Countess of Wessex, Bags, Queen Maxima

Hugo Boss Lara Loafers in Navy Suede

Oct 8

Oct 8 Hugo Boss Lara Loafers in Navy Suede

Queen Letizia, Shoes

Karen Hallam Signature Ring

Jul 16

Jul 16 Karen Hallam Signature Ring

Queen Letizia, Rings, Accessories