What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royals attend Funeral for Prince Andreas of Saxe-Coburg-Gotha

Apr 24, 2025

Swedish Royals attend Funeral for Prince Andreas of Saxe-Coburg-Gotha

Apr 24, 2025

Apr 24, 2025

Latest Find

Featured

Maje Reims Short Jacket

Queen Letizia, Outerwear

Maje Reims Short Jacket

Queen Letizia, Outerwear

Queen Letizia, Outerwear

All tagged 27Mar25-Soph

Max Mara Wales Dress

Mar 28

Mar 28 Max Mara Wales Dress

Countess of Wessex, Dresses

Giulia Barela Drop Small Earrings

Feb 6

Feb 6 Giulia Barela Drop Small Earrings

Countess of Wessex, Earrings, Accessories

Prada Gabardine Wool Jacket in White

Jul 1

Jul 1 Prada Gabardine Wool Jacket in White

Countess of Wessex, Outerwear