What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

Read more →

August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

Read more →

Princess Estelle, Dresses

All tagged 27Mar26-V

Emilio Pucci Printed High Neck Blouse

May 14

May 14 Emilio Pucci Printed High Neck Blouse

Crown Princess Victoria, Tops

Zara Blazer with Tuxedo Collar in Blue

Apr 2

Apr 2 Zara Blazer with Tuxedo Collar in Blue

Crown Princess Victoria, Outerwear

Zara ZW Collection Flared Trousers in Blue

Apr 16

Apr 16 Zara ZW Collection Flared Trousers in Blue

Princess Eléonore, Bottoms, Crown Princess Victoria

Vogt Stockholm No.1881 Bag in Black

Nov 12

Nov 12 Vogt Stockholm No.1881 Bag in Black

Crown Princess Victoria, Bags