What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

On Saturday evening, Princess Charlene officially lit up the Casino Square in pink to mark the start of Pink October, Breast Cancer Awareness Month.

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October 3, 2026

Latest Find

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Sophie Habsburg Alpha Bag in Green

Countess of Wessex, Bags

Sophie Habsburg Alpha Bag in Green

Countess of Wessex, Bags

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Countess of Wessex, Bags

All tagged 27Mar26-V

Emilio Pucci Printed High Neck Blouse

May 14

May 14 Emilio Pucci Printed High Neck Blouse

Crown Princess Victoria, Tops

Zara Blazer with Tuxedo Collar in Blue

Apr 2

Apr 2 Zara Blazer with Tuxedo Collar in Blue

Crown Princess Victoria, Outerwear

Zara ZW Collection Flared Trousers in Blue

Apr 16

Apr 16 Zara ZW Collection Flared Trousers in Blue

Princess Eléonore, Bottoms, Crown Princess Victoria

Vogt Stockholm No.1881 Bag in Black

Nov 12

Nov 12 Vogt Stockholm No.1881 Bag in Black

Crown Princess Victoria, Bags