What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 27May14

Giorgio Armani Multicolor Jacket

Apr 19

Apr 19 Giorgio Armani Multicolor Jacket

Grand Duchess Maria Teresa, Outerwear

Uterque Snakeskin Flap Clutch

Sep 14

Sep 14 Uterque Snakeskin Flap Clutch

Queen Letizia, Bags

Hugo Boss Juicylana Trousers

Feb 20

Feb 20 Hugo Boss Juicylana Trousers

Queen Letizia, Bottoms

Carolina Herrera Geo Pattern Silk Blouse in White

Feb 19

Feb 19 Carolina Herrera Geo Pattern Silk Blouse in White

Queen Letizia, Tops

Hugo Boss Juicylana Blazer in Beige

Nov 3

Nov 3 Hugo Boss Juicylana Blazer in Beige

Queen Letizia, Outerwear

Natan Pink Beaded Clutch

Jun 16

Jun 16 Natan Pink Beaded Clutch

Queen Maxima, Bags, Princess Catharina-Amalia

Valentino Lace and Pleated Silk-organza Dress

Dec 1

Dec 1 Valentino Lace and Pleated Silk-organza Dress

Queen Maxima, Crown Princess Mary, Dresses