What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 27Nov13

Magrit 18012 Peep Toe Pumps in Light Grey Suede

Mar 12

Mar 12 Magrit 18012 Peep Toe Pumps in Light Grey Suede

Queen Letizia, Shoes

Diane von Furstenberg Ruffle-Front Coat in Black

Jan 10

Jan 10 Diane von Furstenberg Ruffle-Front Coat in Black

Princess Eugenie, Outerwear

Naledi Copenhagen NB11 Ostrich Clutch in Dark Brown

Dec 29

Dec 29 Naledi Copenhagen NB11 Ostrich Clutch in Dark Brown

Princess Marie, Bags

Giorgio Armani Satin Trimmed Knit Jacket in Black

Apr 22

Apr 22 Giorgio Armani Satin Trimmed Knit Jacket in Black

Princess Marie, Outerwear

Joseph Milano Colonel Dress

Apr 15

Apr 15 Joseph Milano Colonel Dress

Countess of Wessex, Dresses

Miu Miu Crepe Peplum Jacket

Apr 13

Apr 13 Miu Miu Crepe Peplum Jacket

Countess of Wessex, Outerwear

Hugo Boss Venina Metallic Pencil Skirt

Oct 21

Oct 21 Hugo Boss Venina Metallic Pencil Skirt

Queen Letizia, Bottoms

Heavenly Necklaces Faux Diamond & Pearl Drop Earrings

May 23

May 23 Heavenly Necklaces Faux Diamond & Pearl Drop Earrings

Duchess of Cambridge, Accessories, Earrings, Countess of Wessex